GOAL
- Increase product eCommerce sales from Facebook/Instagram ads
APPROACH
- Implemented detailed and accurate goal conversion tracking to have clearer data insights around add to cart, initiate checkouts, and completed checkouts.
- Created a series of campaigns targeting Cold, Warm, and Hot audiences to move customers down through the sales funnel.
- Used their unique selling points and product benefits in the ad copy and imagery to hook customers.
- Created ads that focused on the benefits, used engaging videos and used a discount offer only for select audiences using advanced remarketing techniques.
RESULT
- Average 5.72 ROAs (Return on Ad Spend) from Facebook/Instagram with a stellar 8.32 ROAs in Month 4!